How we helped an English Literature graduate to get a job in SEO

Nov 12, 2020

Search engine optimisation, or SEO for short, is the practice of increasing the quantity and quality of traffic to your website through organic search. 

In this post, we will share how we trained and coached an English Literature graduate to secure a graduate job in SEO. 

How we helped an English Literature graduate to secure a job as an SEO Executive at a top agency in London. 

An English Literature graduate came to us after completing an English Literature degree at a top university. At the time he was freelancing as a writer for an agency. 

He enrolled on the 6-stage career coaching programme

We reviewed his skills and interests and quickly identified that he had great writing and communication skills. He also had an interest in Digital

We then enrolled him on our digital marketing programme. On this programme, he specialised on our SEO stream. 

On this programme, he took industry-recognised courses in digital marketing and SEO. 

Once he had developed a foundational knowledge in SEO, we then gave him practical SEO tasks to complete so that he could build up a portfolio of work to show future employers. 

We then taught him other important skills such as how to conduct and present an SEO audit. 

Once he had built up a portfolio of experience in SEO and had developed a solid knowledge base, we then helped him how to create an achievement-based CV, LinkedIn profile and cover letter

When these documents were ready, we then helped him to start applying for jobs in this field. 

Not long after applying for jobs, he started getting invited to interviews. 

The interviews required candidates to present. We helped him to prepare for the presentation and gave him general interview coaching

He was then offered the job at a top agency.   

Are you interested in SEO graduate jobs? 

A graduate career might be for you if you:

  • Have strong writing skills and possess the ability to write for both humans and search engines. 
  • Are continually learning new skills and have a genuine interest in working in a fast-paced, ever-changing field. 
  • Are analytical and strategic 
  • An inquisitive mind to keep up to date with the changing Google algorithms

Career prospects

Once you’ve landed a graduate SEO job, your career prospects will be very good. When you become an SEO specialist, many career paths will form for you and you can take your career in many directions within the broader field of Digital Marketing.

For example, you could become a PPC specialist, copywriter, UX consultant, social sales specialist and much more.

Therefore it is advised that you strive to develop a wide set of digital skills, as this will help you to transition into other fields if you wish. Furthermore, understanding how other fields of digital connect will help you to be able to work cross-functionally with other teams.

We can help you to get a job in SEO

We offer a digital marketing programme here at Graduate Coach that can be taken as part of our 6-stage, one-to-one coaching programme, which guarantees a graduate job, or can be taken by itself.

As part of the course, you will gain a broad overview of the digital marketing landscape and have the opportunity to specialise in a specific field. We also provide all candidates enrolled in this course with work experience tasks to help boost their CV and enhance their employability.

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