Social Media: Five Ways To Make Your Profiles Recruiter-Friendly

Social media can be great for so many things – a place to vent, share photos with your friends and keep up to date with the latest news. What’s not to like? 

Where it tends to fall down is when it comes to your job search. While it may seem like a great idea at the time to post drunken university photos or strong-worded statuses, recruiters may not look so favourably on them. 

In fact, according to a recent survey by Reppler, seven out of ten recruiters actually reject candidates based on their social media content, highlighting just how important it is to make them recruiter-friendly. 

But with so much already to think about when it comes to social media – like disabling Twitter autoplay or keeping on top of Facebook’s privacy settings – it can be easy to overlook how important your online persona actually is when searching for a job. 

Fortunately, we’re here to help! Dakota Murphey has put together this post sharing tips for making your social media platforms more recruiter friendly.

So without further ado, let’s take a look at what you should and shouldn’t be doing on social media, to boost your employability. 

1: Remove offensive material. 

The first question you need to ask yourself is – if you were an employer looking at your profile, how would you feel? If you have photos of you planking in various locations from 2012, for example, it may be time to get rid of them. Likewise, if you have any especially bad university drinking photos publicly available, they will only make you stand out for all the wrong reasons. 

It’s not just photos you need to think about either – employers will also look at the past statuses you’ve shared as well. Look back through the posts you’ve published, and remove any which use offensive language, relate to illegal activity, or just downright make you cringe. Likewise, while it may be tempting to keep any hilarious frapes for the memories, they could only hinder your chances of getting your dream job. 

Think about what you post. 

Once you’ve sorted your profile out, don’t fall back into the same routine by posting more offensive material. You need to think about what you are publishing, and avoid coming across overly negative or opinionated. 

While it’s perfectly fine to have an opinion, constantly publishing status after status about certain hot-topics will only make it come across like you’re a bit of a loose cannon. As such, it could make employers question whether you’d be a disruptive influence in the workplace. 

Don’t give them that luxury – think about what you’re posting and avoid sharing content too regularly. 

Utilise privacy settings. 

Nearly all the social media platforms now have privacy settings you can adjust on a person-by-person basis. Make the most of having this option; when you share a new post, alter the settings so that only your friends can see it, rather than the entire public. 

Do this with your previous photos, videos and statuses as well – your potential recruiter will only be able to see what is made publicly available to them. Keep anything you don’t want them to see behind closed doors. 

Emphasise how hireable you are. 

Your social media profiles should convince recruiters to hire you, rather than deter them. The best way to do this is by making sure they match your CV and emphasise any particular skills you have, or experiences you’ve done. 

If you talk in your cover letter about a particular gap year experience you’ve had, for example, make sure you have photos available that corroborate your story. Also, if you have done any work that you’re particularly proud of, share it and make it easier for recruiters to come across. 

Think about who you follow.

It’s all well and good having the perfect social media profile, but if you follow the wrong people or organisations, you could shoot yourself in the foot. While it may be fine to support what you believe in, recruiters may not look too fondly on your application if you follow people or organisations that disagree with their working environment. 

For example, if you retweet a Donald Trump status or show your support for a controversial campaign, you could come across badly to recruiters. Make sure you don’t annoy them before they’ve even had the chance to meet you. 


There you have it – five effective methods to clean up your social media profiles for employers. 

The most important thing is to really think about what it is you’re posting, and carefully consider how it comes across. If it’s at all risky, don’t do it. But if it adds to your employability, then do – it all comes down to common sense. 

One thing’s for certain though, make sure you remove those planking photos. Nobody liked them – even when they were a thing. 

Author Bio
Dakota Murphey has more than a decade of experience in a range of HR and Marketing roles. Since becoming a full-time mum, she enjoys sharing her experience and knowledge through her writing and connecting with like-minded professionals. Follow her on Twitter: @Dakota_Murphey

Here at graduate Coach, we offer one-to-one career coaching, interview training, online courses and books.

Unemployed with a Master’s Degree [What To Do Next]

You’ve embarked on furthering your education by studying for a Master’s. You hoped that this experience would give you the edge when it came to applying for graduate jobs. However, this hasn’t been the case and now you have found yourself unemployed with a Master’s degree.  

If you are in this situation, don’t worry, help is available.

In this post, we will share advice on how you can turn your master’s degree into a career that is right for you.

Master’s degrees and employability 

Unemployed with a Master's Degree

It is important that we first talk about the effect of a master’s degree on your employability. Then we will cover what you can do to find work as a graduate. 

“I have a master’s degree and no job.” If this statement resonates with you, maybe one of the main reasons you did your master’s was to improve your employability. 

However, this is not always the case. 

Employability can be defined as the quality of being suitable for paid work.

All university courses are designed to give students the opportunity to develop employability skills regardless of what degree they study. 

Some examples of skills you’ll gain at university include teamwork from working on group assignments and communication from writing essays. 

Therefore, having a degree, undergraduate or postgraduate, isn’t a differentiator. Or in other words, it won’t necessarily help you to stand out. Having varied work experiences and being able to articulate how you have developed your skills will impress graduate recruiters.

Furthermore, the majority of graduate jobs and graduate schemes have a minimum requirement of a 2:1 at undergraduate level.

So to summarise, having a master’s degree doesn’t make you stand out amongst other candidates with master’s. Secondly, the majority of graduate recruiters ask for a minimum of an undergraduate degree. Once these entry requirements have been met, employers will be more interested in a candidates ability to demonstrate skills and competencies. Having work experiences helps candidates to do this. 

The exceptions

There are a few cases in which having a master’s may help you to get a job

  1. You did a master’s degree that has given you specialist knowledge for a specific role.

    Around 10% of graduate jobs are classified as being specialist roles. Graduate employers hire graduates with specialist degrees for their specific knowledge.

    A few graduate jobs ask for a master’s degree in a specific subject.

  2. You didn’t get a 2:1 at undergraduate level 

Some companies state that if candidates did not achieve a 2:1 in their bachelor’s degree then they accept a 2:2 with a master’s degree.

However, this is not always the case so it is important to do research. 

What to do if you are unemployed with a master’s degree 

Now we will share some tips on what to do if you have a master’s degree but can’t find a job. The advice we share is action-based which means implementing it will help you. 

Identify your career typology 

The first thing to do if you are unemployed with a master’s degree is to identify your career typology.

All graduate jobs can be classified into three categories:

  • Communicator
  • Knowledge architect 
  • Specialist 

To find out your career typology, read page 65 of The Student Book. It will help you with your job search by helping you to determine what sort of job is right for you. 

Tip: Before you apply for a job, work out which of the three career typologies you align with most. Once you have done this, you will be able to narrow down your job search. This will be very helpful if you don’t know what to do after graduation from university

Think about your employability skills

According to the confederation of British Industry (CBI), there are nine skills that are essential for employability. These are:

  • Numeracy 
  • Information technology 
  • Entrepreneurship 
  • Communication 
  • Business awareness 
  • Team working 
  • Self-management 
  • Problem-solving 
  • Resilience

Chapter 2 of The Student Book explains each of these key skills. 

Just because you are unemployed after uni, it doesn’t mean that you are unemployable. This is because you have a set of skills. 

It is vital that you demonstrate your skills throughout the entire graduate recruitment process. 

Task: For each of the nine key employability skills above write a few lines explaining how you have demonstrated these skills in the past. 

You may have demonstrated these skills for full time or part-time work, internships or shadowing experience.   

If you do not have any work experience start searching for some work experience that will allow you to gain and develop your skills

Brush up on your interview skills 

If you keep failing interviews you will definitely benefit from some interview coaching. Interview coaching will teach you lifelong skills such as verbal communication and presentation skills as well as helping you to boost your confidence and beat interview nerves

We also have an online interview course called: “Nail that Interview”. The course condenses our learnings from over 20 000+ hours of learnings over the past 10 years. Try the first module for free.

Get help 

We can help you to get a job after your master’s degree.

We offer a six stage one-to-one coaching programme. It is designed to not only help you to find a job but to find the right job for you. Navigating the graduate job market can be tricky but with the right help, the process can be a lot easier. 

During the course, you will discover your career path, improve your CV, learn how to write effective cover letters and ultimately land a graduate job.

Over the past decade, we have helped several graduates who were unemployed with a master’s degree to get a graduate job. 

Unemployed with a master’s degree: summary

We know that it can be stressful being an unemployed graduate especially if you have invested extra time and money into attaining a master’s degree. 

Regardless of your situation, all hope isn’t lost. The good news is that there are a lot of things you can do to get a graduate-level job, and there’s help available. 

If you would like more information on how we can help you, do not hesitate to contact us

Worried About Getting A Job After Graduation? Read this

Are you feeling worried about getting a job after graduation? If you are, you’re not alone. In this post, we will outline the main reasons why students and graduates worry about getting a graduate job and share tips on what to do to beat your employability anxiety. 

Why students and graduates feel worried about getting a job after graduation 

Here are the main reasons why you might be feeling worried about getting a graduate job:

Not knowing what career path to pursue 

Recent graduates struggle to find a job after university because they don’t know what career path is right for them. This uncertainty makes many students and graduates worry about their future and career prospects. 

Until now, your education has provided a level of structure. Lessons have been planned out and you’ve had a timetable to follow. However, once you graduate, the numerous different routes you can take may make you feel overwhelmed. 

Some graduates panic after graduation and apply for as many jobs as they can without thinking about what path is right for them.

Without having adequate careers advice or graduate career coaching, navigating your job search can be very difficult. Some graduates even experience depression after university or report feeling lost.

Concerned about the application process 

Applying for jobs can be a lengthy process. Most graduate job applications require candidates to fill out an online application, complete online tests, conduct video interviews and attend an assessment centre.  

You may be feeling particularly apprehensive about one or more stages of the graduate job process. The good news is that with practice and the right help, you can drastically improve the quality of your applications and subsequently your chances of landing a job. 

During the application process, you will need to know how to write a graduate CVand cover letter and how to nail your interviews

Lack of work experience 

If you feel as though you do not have enough relevant work experience you may worry about your chances of getting a graduate job. 

Having some work experience under your belt really helps you to demonstrate your skills and competencies to potential employers. 

We have put together a blog post sharing advice on how to get a graduate job with no experience because many candidates are left wondering how they will be able to get experience without having any experience. 

Some graduates assume that their part-time job isn’t relevant. However, this is far from the truth as graduate recruiters will be interested in the transferable skills you have gained such as the ability to balance your studies with work. 

The idea of having a full-time job for the first time and adapting to a change in lifestyle makes some people feel a bit worried. The Graduate Book by Chris Davies, the founder of Graduate Coach outlines everything you need to know to do really well at work. 

Fear of getting rejections

Nobody likes getting rejected. However, receiving rejections is a good way to gain feedback and gain a better understanding of your strengths and the areas you can improve. 

The job market for graduates is highly competitive. Some graduates apply for several jobs before landing a job. 

Accepting that you may face rejections whilst job hunting and understanding the positives you can derive from getting a rejection can help you to worry less. 

Many graduates feel panicky about the idea of not being able to get a job straight away after university. Some graduates don’t find a graduate job after one year, some may take longer. 

However, everyone’s journey is different and it is important that you do not get into the habit of comparing yourself to your peers. 

What to do if you are worried about getting a job after graduation 

Taking action is one of the best ways to beat worry when it comes to getting a graduate job. There are many things you can do to improve your employability and alleviate anxiety. 

If you are still at university, don’t wait until you have graduated to start thinking about your career. If you have already finished your studies, check out our post on what to do after graduation.

Work out your career typology 

Before you set out on your quest to find work, first work out what your career typology is. 

All graduate jobs can be divided into three typologies:

  • Specialists
  • Knowledge architects
  • Communicators 

Understanding which of the three career typologies align with you the most will help you to navigate your graduate job search. 

Think about your employability skills 

Despite what you have studied at university, you will have gained and developed a wide range of employability skills. 

There are six key skills that all graduate employers will look for in candidates. 

These six skills include: 

  • Communication
  • Teamwork
  • Problem-solving 
  • Organising and planning 
  • Professionalism
  • Using your initiative 

Spend some time thinking about how you have acquired and developed these skills. 

Being able to demonstrate these key employability skills throughout the application process is really important. 

Boost your CV with work experience

If you are worried about getting a job after graduation, be sure to get as much work experience as you can. 

Work experience is going to significantly boost your CV and give you examples to talk about during your job interviews. 

There are many ways that you can get work experience:

  • Shadowing
  • Internships 
  • Placements 
  • Part-time or full-time jobs

I hope you have found this post useful! The best way to alleviate your worries about getting a job after graduation is to take action. 

Sometimes worry and uncertainty can lead to procrastination. However, if you take a strategic approach to your graduate job search and get the right guidance, you’ll find the process of finding a job smoother.

What to do after graduation from university

Your degree has come to an end, and now you’re wondering what to do after graduation from university. 

If you’ve recently graduated and feel a bit unsure of what your next steps are, read this post!

We’ll outline some of the many options you have and share some tips to help you to thrive during this exciting stage of your journey. 

1: Launch your career

Whether you decide to get a graduate-level job or start-up your own business, you’ll probably want to get your graduate career off to a good start. 

There are many routes graduates can take. Here are some examples: 

  • Graduate scheme
  • Graduate job
  • Entrepreneurship
  • Training programme
  • Apprenticeships

We’ll go into each of these pathways in a bit more depth so that you can make an informed decision about which one is right for you. 

Should I do a graduate scheme? 

A graduate scheme is a structured training programme designed for graduates.  

They usually last anywhere between 2-4 years (sometimes longer) and usually give graduates the opportunity to rotate across different departments. 

Graduate schemes are usually offered by large companies who have the resources to take on grads each year. 

However, keep your eyes peeled for the smaller companies that offer structured training programmes for graduates. 

When deciding whether a graduate scheme is for you, weigh up the pros and the cons:


  • Competitive salary.
  • Other benefits – These will vary across companies.
  • The opportunity to rotate around different departments which is good if you are unsure of what to do after graduation from university.
  • Some graduate schemes fund your professional development.


  • The structured nature of a graduate scheme is not for everyone.
  • Graduate schemes are extremely competitive.
  • There’s no guarantee that you’ll be offered a permanent role at the company after the scheme has finished, although either way, you would have gained a lot of experience.

Should I get a graduate job?

You might be wondering: what’s the difference between a graduate scheme and a graduate job?

Graduate schemes tend to be more structured than graduate jobs. They are pre-defined programmes with set rotations and training.

Graduate jobs don’t tend to have rotations. However, the role will suit a recent graduate who may not have several years of relevant experience.

If you already have a good idea of what you want to do you might opt for a graduate job in that area. 

Read our post called: “what is a graduate scheme?” to get a deeper understanding of the difference between graduate schemes and graduate jobs.

Becoming an entrepreneur or being self-employed after graduating 

What to do after graduation from university

Some graduates might decide to start a business or freelance straight out of university. 

Many businesses were started by people who met at university and co-founded a business. 

Some start businesses as a side hustle whilst at university. After university graduates might decide to grow their side hustle into a full-time business.

Others decide to freelance or work on a business idea and start their own company after university

If you decide that the entrepreneurial route is best for you, be sure to find out if your university has any resources to support you. 

Training programmes for graduates 

There is an increasing number of training programmes available to graduates who want to upskill in a specific area.

For example, if you would like to become a software developer for example, you could take an intensive course that will provide you with the skills and experience you need to land a job in that field even if you did a non-technical degree.  

An example of a programme like that is the QA graduate academy. It is a 12-week programme designed to help you to land a tech-related job.  

2: Continue your studies

Some graduates who do not know what to do after graduation from university opt for a masters degree. Check out our post called: “should I do a masters?”

We often advise recent graduates who are considering this option to think about this decision very carefully. 

This is because we find that a lot of graduates believe that having a masters degree will increase their chances of getting a graduate-level job, however, this is rarely the case.

We also advise against doing a masters if you are doing it simply to delay your graduate job search for an extra year because you don’t know what to post-graduation.

Most graduate schemes have a minimum entry requirement of an undergraduate degree with a 2:1 or a 2:2. Therefore, the employers won’t necessarily view your application more favourably if you have a masters degree. 

Also even if you do have a masters degree and are successful in landing a place on a graduate programme, you will still start in the same position as someone with a bachelors degree. Therefore, going to grad school may not give you the advantage you are looking for. 

There is an exception to this. If for example, you want to go into a particular specialism such as becoming an economist or going into the field of cybersecurity it might be useful. 

It is also important to bear in mind that some employers fund their employees to do their masters in a subject that will help them to perform better in their role. 

Also, it is worth considering that when you are a fresh graduate, you may not really know what direction you want your career to go in. Sometimes it is more beneficial to get a few years of work experience, then reassess what masters you would like to do. 

Doing a masters after university summary

In summary, if you really do not know what to do after graduation from university, jumping straight into a masters programme is not always the best decision. 

If you know that you would like to get onto a graduate scheme programme or get a graduate-level job, it is worth investing in getting a graduate coach for one-to-one coaching who will help you to achieve this goal. 

We see a large number of graduates who didn’t know what to do after graduating from their undergraduate degree and therefore decide to embark on postgraduate study. 

It is often the case that they find that they still did not know what to do after their masters.  

A lot of graduates come to us after completing their masters as they are struggling to find a job after graduation.  

3: Take a break 

For many, the final year of university is extremely challenging. 

Whilst you might not know what you want to do after graduation from university in terms of career, you might know that you definitely want to take a break. 

Taking a break after graduation will give you the opportunity to spend quality time with friends and family members. 

Some graduates decide to take a well deserved holiday after university, or even travel the world. 

Travelling will allow you to experience different cultures and provide you with varied life experiences. 

These experiences can help you to stand out when it comes to sending out job applications or even pitching for clients. 

Taking a break will give you the opportunity to reflect on your time at university.

This will allow you to think carefully about your next steps.

Some graduates who finish university rush to find a job that might not be right for them. 

Taking some time out or even having a gap year can help you to truly discover your career path. 

4: Get a Graduate Coach 

If you are unsure of what to do after graduation from university, consider getting a graduate coach. 

A graduate coach will help you to develop lifelong skills related to how to:

  • Perform highly in interviews
  • Write achievement-based CVs
  • Land a graduate-level job that is right for you
  • Negotiate a higher salary
  • Advance quickly in your career

As well as helping you to secure your dream graduate-level job, a graduate coach can equip you with everything you need to know to do really well in your graduate position.

What to do after graduation from university: Summary

We hope this post has helped you if you didn’t know what to do after graduation.

There are many routes to take if you’ve recently graduated so carefully consider all of them before making a decision.

Feeling lost after graduation? Here’s what you can do

It is quite normal to feel lost after graduation. A few months ago, you couldn’t wait until your exams were over and now you are wondering where all the time went. 

Now that you are a graduate, there will be lots of new opportunities to look forward to and important decisions to make. 

In this post, we’ll share some tips on how you can beat that feeling of being lost after graduation. We’ll also share some tips on what you can do to get your career off to a great start! 

1) Remember that it is completely normal to feel lost after graduation

The student lifestyle is like none other. 

For the past few years, your life has been centred around essay deadlines, maintaining an active social life and getting to lectures on time. 

All of that came to an abrupt end and now you have a lot of things to think about regarding your future. 

It is completely normal to feel lost after graduation because you are experiencing a massive change in your lifestyle.

However, this feeling will fade away as you adjust to your new lifestyle as a graduate. 

2) Don’t compare yourself to your friends 

Feeling lost after graduation? Here’s what you can do

I know it can be difficult not to compare yourself to your friends, but remember, you are on your own journey. 

Whilst all of your friends might have graduated and seem as though they have ‘their lives together’ you’ll never know what they are going through. 

If you feel as though everyone else has landed a great graduate job and you are at home twiddling your thumbs, now is a good time to start your graduate job search. 

3) Reflect on your time at university

Whether you’ve recently graduated from your undergraduate or postgraduate studies, you’ll have a lot to reflect on. 

Take some time to think about what you really enjoyed doing when you were at university.

Was it working in a group? 

Did you particularly enjoy being the president of a society?

Also, take some time to reflect on any work-related experiences you may have gained. Think about the skills you gained from it.

What did you absolutely hate about university? Maybe you disliked writing long essays? Whatever it was bare it in mind and think about why you disliked it. 

4) Write down your skills and interests 

Now that you have taken some time to reflect on your time at university, write down all of the skills that you have gained. 

Use the STAR method to write out examples of how you have been able to demonstrate these skills during your academic studies or your work experience. 

The STAR method is an acronym for:

  • Situation
  • Task
  • Action
  • Result 

It is a good idea to practise using the STAR method because it will come in handy during your upcoming interviews for graduate jobs. 

Also, note down any interests you gained whilst you were at university. Maybe you became fascinated by technology, or maybe finance has piqued your interest. 

5) Match your skills against the 6 key skills that all employers will look for in graduates.

 Even if you do not have any work experience yet, you’ll be able to use examples from your time at university. 

The 6 key employability skills for graduates are:

  • Communication
  • Team Work
  • Organising and planning
  • Problem-solving
  • Professionalism
  • Working on your own initiative 

Using the STAR method, write out examples of how you are able to demonstrate each of those skills. 

6) Work out your career typology 

Most graduates aren’t aware of this, but all graduate jobs can be categorised into three key areas:

  • Knowledge architects
  • Communicators
  • Specialists

Graduates who are knowledge architects are hired for their ability to analyse data and draw valuable insights from them. Examples include management consultants or accountants. 

Communicators are employed to build and maintain profitable relationships. Examples include sales and marketing roles. 

Specialists make up only around 10% of graduates. These graduates are hired primarily for there specialist knowledge in a particular field. Many specialists study vocational courses at university such as medicine, or nursing. 

Knowing your career typology will help you to narrow down what types of graduate jobs. This will help you massively if you are feeling lost after graduation.

Once you know that you are a communicator, for instance, you’ll be able to focus your job search on communicator roles. 

7) Put together your graduate CV 

The idea of putting together your graduate CV may seem daunting. This is especially the case if you feel as though you do not have much work experience. 

However, don’t put it off, because you’ll want to have a solid CV that you can easily tailor if a graduate opportunity comes up. 

In our book, The Student Book, we have dedicated a whole section to writing your first graduate CV and included several examples of great graduate CVs. 

Get yourself a copy of The Graduate Book either in hardback or ebook. 

8) Start applying for graduate-level jobs 

As you have invested all that time and money into getting a degree, you’ll probably want to get a graduate job that has great prospects. 

Now that you understand what your skills and interests are and what your career typology is, you can start thinking about sending off some job applications. 

If you don’t follow the process outlined above and rush into applying for graduate jobs you may end up feeling confused and even more lost after graduation.

Here at Graduate Coach, we have helped over 500 students and graduates to secure graduate positions at a large number of the top graduate employers including PwC, JP Morgan, Facebook and many more. 

If you find yourself struggling to find a graduate job after university, get in touch with us.

9) Keep in touch with your friends from university 

Many people gain lifelong friends at university. 

Maintaining these friendships will is a great idea. 

Even if you have all moved away, take the time to meet up. Some graduates move home and isolate themselves which contributes to them feeling lost after graduation or even depressed

Maintaining a healthy social life is good for your mental health and wellbeing. 

Keeping in touch with people from your course is a good way to build up your professional network. 

You never know what companies they will work at in the future and they may prove to be a useful connection. Add them on LinkedIn and other social media platforms. 

10) Make the time to pursue new activities and interests 

Now that you have finished university, you may have some extra time on your hands. 

Use this time wisely to pursue activities that you may have put on hold during your studies. 

We have helped many people who have felt lost after university to discover their career path and launch successful careers.