When you’re a recent graduate, the job hunt can be daunting, which is why social media can be a great start. Being visible online is a great way to boost your online presence and brand. Here, Chris Stappard, Managing Director of Edward Reed Recruitment, gives his top tips to help you boost your online profile as a graduate.
Social media is big part of modern life, but did you know it could help you out in your graduate job search? Not only will it give potential employers a chance to get to know you, but it can also help you to build connections and advertise your employability skills. But there are a few things you’ll need to bear in mind when using social media during your job search, and I’ll be discussing them below.
Have separate professional and personal pages
Remember that recruiters and employers are going to be looking for someone that they’d like to represent their company, so posting those photos of your wild nights at university might not give off the best impression. Try to keep your professional accounts separate from your personal ones and remember to keep your personal account private.
It’s often a good idea to keep different platforms for certain uses. LinkedIn was created to be a professional platform, but Instagram has very little use in job hunting. Twitter and Facebook can work for both professional and personal reasons, so you could consider creating two accounts on these platforms. And don’t forget your professional headshot to give a face to your profile.
Show off your desirable skillsets to boost your online presence
Social media is a chance for you to show off your qualifications and knowledge. As a rule of thumb, we usually recommend keeping your CV to one or two pages, but this can limit what you write, and you often end up writing a brief outline of only your most noteworthy achievements. But social media has no limits, so it gives you a chance to fill out your profile with every qualification, achievement, award and skill you’ve picked up. You’ve even got the option of adding external links to your profile, so don’t forget to link to your online portfolio or blog, too.
It can also be a great idea to take a look at the profiles of other people in your industry to find what they’re putting on their profiles. There might be something on there that you’ve forgotten, or there might be a specific word or phrase that is making them more attractive to recruiters. Just remember to only add things if they’re true!
Don’t forget to showcase your personality
Recruiters and employers aren’t just looking for your valuable skills, but they’ll also want to make sure that your personality will be a good fit for the company. The downside of social media is that, with so many other pages showing the same thing, it can be easy to get lost in the sea of similar profiles. So, don’t be afraid to showcase a bit of your personality, too.
This could be by adding a few of your favourite hobbies into your bio or telling the story of how you first became interested in the industry. Adding a dash of humour can help you to stand out, but within reason. Employers want to know that you’re respectable and trustworthy, so bear this in mind when posting things online.
Make connections in your industry
Another great thing about social media is that it not only lets you share your experience, but it also gives you the opportunity to reach out and make connections with other people in your industry. If you connect with people in companies and roles you’re interested in, they’re more likely to look to your profile if an opening comes up. Networking is a great way to boost your online presence.
Don’t forget to engage with these people as well. This way, you can develop professional relationships, as well as keep up to date with any industry news and show your dedication to your work. Plus, if you make great connections on LinkedIn, you’ve got the opportunity for people to offer a recommendation, which can give your profile more credibility.
Get the most out of each platform
Different platforms have different benefits, but you should try to make the most out of each one in your job search. LinkedIn is a great place for people in a certain industry to connect and share industry news. It’s also a go-to place for recruiters and employers to look for potential candidates for a role and advertise their business.
Twitter is another great place to connect with businesses and share news in a more casual setting. However, it’s often more relevant for the creative industries that are less likely to use LinkedIn, like journalism and media roles. It’s also a great place for you to showcase any freelance work you do or share articles about interesting industry topics.
You may think Facebook should be reserved for friends, but the platform has unrolled a number of new features in recent years, many of which have gone unnoticed by users. For example, did you know Facebook has a job search? This lets employers advertise their open positions, and lets you find a job near you. You can even apply straight from your smartphone.
How to boost your online presence: summary
Social media is a valuable tool for recruiters and employers, so you’ll need to develop your professional image online. But, when you’re fresh out of university, finding a job can be a difficult feat. By following the tips in this guide, you can create the perfect online presence to get your name out into the world and market yourself to potential employers.
Thanks for taking the time to read this post! If you are a student, graduate or career changer who is looking to land their dream job, find out more about our one-to-one career coaching.